Executive Summary & Key Performance Indicators
Data Period: 2011-2016 | Total Records: 113,035 transactions
United States dominates with 35% of total revenue, followed by Australia (21%) and Canada (12%)
Accessories drive 62% of sales volume, with Bikes contributing 23% and Clothing 15%
Adults (35-64) represent 49% of customers, Young Adults (25-34) account for 34%
Exceptional 95.5% profit margin indicates strong pricing strategy and cost management
| Rank | Country | Orders | Revenue | Market Share |
|---|
| Category | Orders | Share |
|---|---|---|
| Accessories | 70,120 | 62.0% |
| Bikes | 25,982 | 23.0% |
| Clothing | 16,934 | 15.0% |
| Year | Orders | Share |
|---|---|---|
| 2016 | 29,398 | 26.0% |
| 2014 | 29,398 | 26.0% |
| 2015 | 24,443 | 21.6% |
| 2013 | 24,443 | 21.6% |
| 2012 | 2,677 | 2.4% |
| 2011 | 2,677 | 2.4% |